e-commerce and marketing
Smarter, more profitable, customer-oriented decisions.
complexity with ease
Data is the central nervous system of a business, telling you what's happening both internally and in your external environment.
Like any nervous system: it needs a brain, so it can make sense of input and help you make decisions.
Marketing successfully involves making a complex array of business decisions to achieve efficiency and deliver improved customer satisfaction.
Pattern recognition, as provided by machine learning, is the best available tool for marketers looking to make the most accurate business decisions fast and at scale.
Don’t miss growth opportunities.
Don’t let your marketing ROI efficiency fall behind your competitors. Make smarter, more profitable, customer-oriented decisions.
People expect meaningful engagement before making a purchase or decision about a brand, they want relationships, not just transactions.
Combine multiple data sources.
Most retail analytics focus on insights in silo. Combine all metrics related to sales, inventory or stock optimisation, customer behaviour, and other pertinent aspects of business, all into a single decision oriented view of business.
Hyper-personalise customer experiences.
Successfully mine underlying customer data, businesses can now hyper-personalise user experience based on age, gender and other key segments. The only way to thrive in the new business reality is to understand customers. Those who don’t risk being left behind.
You're data-rich, so spend it
e-Commerce is an ecosystem primed for machine learning applications
Mining and connecting vast data sources help you discover hidden patterns that reveal what is happening in your company, inform who your customers are, what they’re doing and what they will do in the future.
All so you can make better decisions.
e-Commerce is an inherently data-rich activity. Accelerated by the global pandemic, it represents a greater proportion of retail activity than ever and shows no sign of slowing.
Now is the time to ensure you're prepared for a data-lead commercial world. Now is the time to make complex decisions, with ease.
“So, we’re using drones and neural network tech to take images of crops, using AI to make accurate estimations on the quality of produce, disease recognition, helping the farmer make price estimations.”
“In the kitchen, we have the knife. You can perform various operations with it, but you still need to know what operations to perform. You need to learn to read the data. What type of tools to use, what type of insights you can get.”
Revisiting the P's of Marketing
Applications of Artificial Intelligence, Applied to Marketing Theory
Process and Planning
People and Customers
product and service 'recommender' engines
Possibly the most affordable machine learning solution with an instant impact - like Netflix for your e-store
Imagine a site or service that knew what people were likely to buy based on live engagement, so presented it to them.
Actually, you don't need to imagine.
Boost conversion rates with a world-class recommendation system built on Amazon Personalize.
Our suppliers handle the setup, training and integration to have you up and running within 30 days, just as one of our partners did for 'the Netflix of Germany' RTL Interactive.
Personalised Content Means Better Engagement
Tried and tested
In 2020, recommender systems are nothing new. Fairly recently, Amazon released 'Amazon Personalise' through AWS to make it even easier to install a personalised web service.
Whilst Amazon's marketing efforts suggest "an engineer with no prior experience in Machine Learning" can install it, we beg to differ.
Machine Learning mostly fails not from the maths, but from the engineering.
Real-time Event Integration
Consider the time you spend browsing an online shop. You navigate around and, with each click, you're revealing your intentions.
Often, these intentions go uncultured; however, even when they are captured, this information is meaningless by the time its analysed by research teams.
Real-time event integration means that by the time you've clicked the back button on your browser, the system has already clustered you and changed what the home page presents. Creepy or cool, we'll leave your bottom line to decide.
Kaizen, by default
Recommendation systems re-learn as often as you tell them to.
Continual optimisation is in-built with every installation, so contextual recommendations improve with every engagement (or lack thereof).
Harness the power of Goliath. Amazon's highly advanced deep learning kit sits behind every solution.
Presentation from propensity
"With Amazon Personalize, you provide an activity stream from your application – clicks, page views, signups, purchases, and so forth – as well as an inventory of the items you want to recommend, such as articles, products, videos, or music."
-Amazon Personalise website
Real Client Examples From the Collective