Prediction model to recommend correct growth strategy to 95% accuracy.
eCommerce & Marketing
Business development strategy
Ladder.io hand-picks growth tactics for young companies from 1,000 options.
In 4 weeks, we built an API that could automatically predict the right tactic — with a 95% accuracy. A human touch was still needed to double check the recommended strategy and amend depending on the nuances of the client environment that weren't accounted for in the training data (and therefore the recommendation).
As a result, the team's speed in choosing the correct strategy was increased dramatically.