Customer segmentation and entire user-history to predict purchase outcome

Customer segmentation and entire user-history to predict purchase outcome

Vertical

eCommerce & Marketing

Industry

Real Estate - online portal

Client

ImmobilienScout24

What stage is a customer in right now? Looking for a house, for financing or maybe to sell?

We used the entire user-history to predict what stage each of the 4 million users was in daily. This increased revenue from email campaigns by 250% because messages could be customised and targeted to each segment.

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