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Case study card:
Customer segmentation and entire user-history to predict purchase outcome

Vertical
eCommerce & Marketing
What stage is a customer in right now? Looking for a house, for financing or maybe to sell?
We used the entire user-history to predict what stage each of the 4 million users was in daily. This increased revenue from email campaigns by 250% because messages could be customised and targeted to each segment.
Industry
Real Estate - online portal
Client
ImmobilienScout24


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