CRM cleaning, normalization and enrichment

CRM cleaning, normalization and enrichment

Vertical

Business Intelligence

Industry

Retail

Client

SIMON holding (switches, light, sockets)

CRM cleaning, validation and geolocation of all data (+100k entries) to optimize postal marketing (15k detected duplicates) and improve the efficiency of workforce in-place visits.

Our model analysed errors for patterns and was able to suggest other line items as potential errors with a high degree of accuracy, also making error correction suggestions to save time (in many high-confidence cases, without need for human oversight).

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