Optimization of kickscooter locations in a city to maximize trips.

Optimization of kickscooter locations in a city to maximize trips.

Vertical

Primary Industries and Infrastructure

Industry

Transport - Shared Mobility

With climate change, clean transportation options are becoming a focus all over the world.

The only downside of shared mobility is that it can be difficult for a consumer to rely on a vehicle at a specific place and time.

Using state of the art predictive modelling, we used app-usage data (mobile), generic business rules and intended target analysis to predict user demand across the city.

Using these forecasts, we select the most suitable spots to place kick-scooters to maximize the chances of use, overall profitability and increase uptake in emission-free transport.

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