The Woke Generation

“I didn’t wake up one morning and say I’m going to build a social network.”

Simon's taking on Facebook.


FYI he's crowdfunded 25% of £250K seed.


2017 Euro financial advisor of the year, 1 of the 5 lawyer team that caused the financial crisis, a background in lobbying and a career with banks.

He’s Woken Up. Yes, there’s a woman – a life coach; she’s 6 months pregnant. She made him realise he felt best when focused on other people.


“Society’s divided, it’s imperative we focus on things that unite us. The 17 UN goals are hard to disagree with.” #Envision2030


“People want to work for, buy from and invest in in companies with purpose.” In short; WokenUp is a social platform, organising altruism against the UN’s 17 goals.


Social had Darwinian success, I say, not manufactured growth?

Undeterred, he cites public concern, fake news and echo chambers. “People want to help but don’t know where to start.”


“CSR is an almost daily conversation, yet you have to hunt for this information; first thing to do is to standardise it.”


Aren’t people selfish, I ask.

“Basic human need that we matter, that we’re here for a reason, have purpose.”


“How can we use AI to better connect people, understand the data, and provoke good?”

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