Community capitalism: launching the Machine Commons

Updated: Oct 8, 2020

Hello everybody, this post varies to all that precede it because it is about us, our mission and the problem we’re trying to solve in the market - so no interviewee today!


First, I’d like to thank you for your continued support over the last two years. None of this would have been possible without the countless individuals who have taken part in this journey, to the interviewees in being open to give their time for free to this passion project and to the regular readership who returns for interesting perspectives.



I’ve frequently mentioned the ideas of ‘cross-pollination’ and ‘community capitalism’ as the underlying ethos, pathos and logos that has inspired this community, its mind, heart and soul.


I’ve said it before: the barriers between businesses are blurring.



It’s no longer possible to operate in isolation of the other businesses in your ecosystem; my heart tells me it’s wrong to anyway and my soul has faith that this world will adapt accordingly.



So much of modern business is through word of mouth. Such as how people leave jobs, pop up elsewhere and bring old service providers with them. That’s an efficient way of avoiding media costs, but not as effective as it could be.


Traditional methods of marketing have subsided to the tidal wave that is social networking (aka ‘networking’); however, this comes with its own brand of problems. LinkedIn has become a fundamental instrument in any marketing strategy.